How much is client churn actually costing you?
Enter your active client count, monthly churn rate, and average client value to see the real monthly and annual revenue impact of losing clients you didn't have to. Works for life coaches, business coaches, personal trainers, and any 1:1 coaching practice. No signup required.
Revenue lost to churn, per year
$11,520
about 2.4 clients lost a month
That's $960 a month, at your current churn rate.
CoachevaOS flags at-risk clients before they churn, with an AI daily briefing and risk alerts built in.
Built for every kind of 1:1 coaching practice
This churn calculator works the same way regardless of your niche — the math is identical whether you run a life coaching practice, a business coaching practice, or a personal training business. Jump to your specific practice type below to see what CoachevaOS pre-loads for it:
Frequently asked questions
Most 1:1 coaching practices see 5-10% monthly churn; anything above 10% usually points to onboarding, engagement, or pricing-fit issues worth investigating rather than treating as normal attrition.
Yes — churn math is the same across coaching niches (life, business, health, fitness, executive coaching): active clients, churn rate, and average client value are all that matter, regardless of what kind of coaching you do.
It multiplies your monthly client loss (active clients × churn rate) by your average client value, then annualizes that monthly loss — giving a realistic yearly cost of churn rather than an easy-to-ignore small monthly number.